Where the clippers speak, and culture takes shape.
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How every episode comes together
A docu-podcast and film series bringing together celebrity guests, entrepreneurs, everyday voices, and master barbers for stories that go beyond the chair — confidence, business, style, relationships, mental health, music, sports, and Black culture. All of Season 1, in one place.
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The word is getting out
BarberEVO NA · Issue #49 · May 2026
"Trim n True: Where the cut meets the conversation. From raw barbershop talk to powerful real-life stories, ATL's barber culture is brought straight to your screen. Real people. Real talk. Real sharp."
Named one of the industry's must-listen barbering podcasts alongside the biggest voices in the space.
The voices behind the chair
HEADKRACK
Host · Media Personality · Cultural Voice
A nationally recognized media personality, actor, DJ, and hip-hop artist best known for Dish Nation's Side Dish and The Rickey Smiley Morning Show. With deep roots in hip-hop culture and a sharp eye for storytelling, he brings energy, authenticity, and humor to every conversation in the chair. His ability to connect with people from every walk of life makes him the natural host for a show built on trust and real talk.
324K Instagram Followers
SHAREEF JONES
Creator · Executive Producer
Content creator, producer, entrepreneur, and founder of New Impact Film Production LLC. Through Trim & True, Shareef is building a culturally grounded media brand that connects documentary storytelling, barbershop culture, and entrepreneurship. His mission is simple: tell impactful, motivational stories across the world — starting in one of the most trusted spaces in the community.
New Impact Film ProductionPull up a chair
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Brands don't just appear in the background here — they enter a trusted space where product, storytelling, lifestyle, and community naturally connect. For brand partnerships, product integration, digital promotion, and event collaborations, reach out directly.
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